ServantofChaos

Is 2012 Your Year of Doing?

Tue, 03 Jan 2012 11:19:42 +1100

Is 2012 Your Year of Doing?:

In my very first job out of school, I worked as a trainee accountant. It was often mind numbingly boring – it was an era when cashbooks were still written by hand and then later encoded by…

Social Media & Content Marketing in 2012

Fri, 23 Dec 2011 18:55:34 +1100

Social Media & Content Marketing in 2012:

At the end of each year, we look behind us at the year that was and ahead to the year that will be. Now, I am not a huge fan of predictions – they are statements bravely made and rarely revisited….

The Social Business Comes First

Tue, 20 Dec 2011 23:07:54 +1100

The Social Business Comes First:

In the coming months and years we will hear a lot more about “social business” and what it means for your organisation. There will be infographics, presentations, blog posts, tips, tricks…

Best. Generation. Ever.

Thu, 15 Dec 2011 23:25:33 +1100

Best. Generation. Ever.:

Often when we talk about the big, world changing trends that will shape our future, we focus only on technology. But, for me, the single biggest challenge facing us all in the next ten years is the…

PCN Connect: A Little Something I Prepared Earlier

Tue, 13 Dec 2011 22:43:51 +1100

PCN Connect: A Little Something I Prepared Earlier:

About two years ago I wrote that Social Media is Not Sexy. This post was about the business challenges of social media and just how complex, challenging and incremental it can be within large…

Outlook for Australian Social Business in 2012

Tue, 13 Dec 2011 01:00:00 +1100

Outlook for Australian Social Business in 2012:

Are you involved in marketing or social media from a business perspective? If so, I’d love to have your input on the outlook for social media, marketing and social business in Australia for…

How Young People Are Faring in 2011

Fri, 09 Dec 2011 22:51:50 +1100

How Young People Are Faring in 2011:

Can you remember when you first left home? Do you remember what it felt like – that first week – being solely responsible for all aspects of your life? For me, it was thrilling, but also…

Social Brand or Social Business: Chicken or Egg?

Fri, 09 Dec 2011 01:13:30 +1100

Social Brand or Social Business: Chicken or Egg?:

The Pivot Conference, to be held October 15-16, 2012 is shaping up in a very interesting way. The focus is to move from “social brands to social business” – which I find exciting – but…

Swallowing the Truth

Tue, 29 Sep 2009 23:47:39 +1000

Swallowing the Truth:

Anyone involved in marketing, in transformation or change management knows that there is a simple fact – change is hard. Getting someone to understand that their product, job or world has…

Five Must-Read Posts from Last Week

Tue, 29 Sep 2009 23:47:39 +1000

Five Must-Read Posts from Last Week:

I am a little out of sync after the energy and excitement of the MarketingNow! conference in Melbourne (I will be writing up my thoughts over the next few days – so make sure to check…

Lead Generation, Community and Social Media

Thu, 24 Sep 2009 10:57:38 +1000

Lead Generation, Community and Social Media:

Here is my presentation from the MarketingNow! conference in Melbourne. I also setup a Posterous group blog to capture a variety of inputs from the proceedings. Check it out here.

Enjoy!

Group Posterous at the MarketingNow Conference

Thu, 24 Sep 2009 10:57:38 +1000

Group Posterous at the MarketingNow Conference:

After a whole day of social media discussion, I thought day 2 would be interesting if we could get some of the audience contributing to a group Posterous blog. It is like live blogging but…

Interview with Gavin Heaton

Thu, 24 Sep 2009 10:57:36 +1000

Interview with Gavin Heaton:

Speaking at a conference is invigorating and exhausting. There is so much talking and discussion that I wonder whether I will have any voice left whatsoever. During one of the breaks at the…

Getting Started with Social Media at #mktgnow

Wed, 23 Sep 2009 04:14:35 +1000

Getting Started with Social Media at #mktgnow:

I have had a great day speaking at the MarketingNow conference. I have also had the great opportunity to hear Darren Rowse, Laurel Papworth and Simon Young. Later this afternoon,…

Social Media Governance

Mon, 21 Sep 2009 21:59:24 +1000

Social Media Governance:

CONTROLLED
Originally uploaded by rayboB

When it comes to actually implementing social media within an enterprise, the conversation often starts with control. Who can, should and…

A Cup of Chaos #20 - Kanye vs Gavin Heaton

Sat, 19 Sep 2009 08:57:00 +1000

A Cup of Chaos #20 - Kanye vs Gavin Heaton:

What could be more chaotic this week than an interruption from Kanye West? Within hours of KanyeGate, memes began to appear and spread. In this one, Kanye disses my website. Get your own…

Branding is a Marathon

Fri, 18 Sep 2009 02:38:57 +1000

Branding is a Marathon:

One of the greatest, and perhaps hardest to quantify, benefits of social media is in the area of branding. But then again, this is nothing new. Trying to quantify the value of your brand…

Paid or Earned Media - Making Gravity is Hard Work

Wed, 16 Sep 2009 20:31:39 +1000

Paid or Earned Media - Making Gravity is Hard Work:

Whether you are walking down the street, watching the TV, surfing the net or even driving a car, you are the subject of some form of advertising. From the branded cap on the boy walking down the…

Five Must-Read Posts from Last Week

Tue, 15 Sep 2009 14:17:14 +1000

Five Must-Read Posts from Last Week:

It can be easy to miss the gems in a full RSS reader list – but these five posts from last week are certainly worth a closer look!

Paul McEnany shares an excellent video presentation featuring

A Cup of Chaos #19 - Facebook Mother

Sun, 13 Sep 2009 01:44:33 +1000

A Cup of Chaos #19 - Facebook Mother:

Could be my mother. Could be your mother. Online, no one is safe from your family!

From CollegeHumor via Julian Cole.