September 2009
18 posts
Swallowing the Truth →
Anyone involved in marketing, in transformation or change management knows that there is a simple fact – change is hard. Getting someone to understand that their product, job or world has…
Five Must-Read Posts from Last Week →
I am a little out of sync after the energy and excitement of the MarketingNow! conference in Melbourne (I will be writing up my thoughts over the next few days – so make sure to check…
Lead Generation, Community and Social Media →
Here is my presentation from the MarketingNow! conference in Melbourne. I also setup a Posterous group blog to capture a variety of inputs from the proceedings. Check it out here.
Enjoy!
Group Posterous at the MarketingNow Conference →
After a whole day of social media discussion, I thought day 2 would be interesting if we could get some of the audience contributing to a group Posterous blog. It is like live blogging but…
Interview with Gavin Heaton →
Speaking at a conference is invigorating and exhausting. There is so much talking and discussion that I wonder whether I will have any voice left whatsoever. During one of the breaks at the…
Getting Started with Social Media at #mktgnow →
I have had a great day speaking at the MarketingNow conference. I have also had the great opportunity to hear Darren Rowse, Laurel Papworth and Simon Young. Later this afternoon,…
Social Media Governance →
CONTROLLED Originally uploaded by rayboB
When it comes to actually implementing social media within an enterprise, the conversation often starts with control. Who can, should and…
A Cup of Chaos #20 - Kanye vs Gavin Heaton →
What could be more chaotic this week than an interruption from Kanye West? Within hours of KanyeGate, memes began to appear and spread. In this one, Kanye disses my website. Get your own…
Branding is a Marathon →
One of the greatest, and perhaps hardest to quantify, benefits of social media is in the area of branding. But then again, this is nothing new. Trying to quantify the value of your brand…
Paid or Earned Media - Making Gravity is Hard Work →
Whether you are walking down the street, watching the TV, surfing the net or even driving a car, you are the subject of some form of advertising. From the branded cap on the boy walking down the…
Five Must-Read Posts from Last Week →
It can be easy to miss the gems in a full RSS reader list – but these five posts from last week are certainly worth a closer look!
Paul McEnany shares an excellent video presentation featuring
A Cup of Chaos #19 - Facebook Mother →
Could be my mother. Could be your mother. Online, no one is safe from your family!
From CollegeHumor via Julian Cole.
What Motivates You? →
Earlier this week I spent some time talking to a recruitment agent. It wasn’t for a new job – I was providing a reference for a friend who used to work for me. It was an interesting conversation –…
Do YOUR Products Live Up To The Type? →
“Advertising is the price you pay for having an unremarkable product or service.” – Jeff Bezos (via Ruth Mortimer) I was reminded of this quote by Amazon’s Jeff Bezos whilst reading Alan…
A Cup of Chaos #18 - Karate →
Sometimes you just need a bit of Karate during the Bolivian Football. I don’t know about you – but it certainly spiced up the match for me.
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See Me Speak at the MarketingNow Conference →
Some organisations are beginning to experiment with social media, while others feel that they are well advanced in their efforts. But if you are like me, you will know that there is always something…
Ad-Tech Sydney - Rethinking the Conference →
You know what it is like. There are faces everywhere. Banners. Stands. Noise. The bustle through the aisles urge you ever forward to where the scalding coffee waits your grasping,…
Books, Sex and Why Publishing Still Matters →
I remember reading John Naisbitt’s Megatrends: Ten New Directions Transforming Our Lives years ago and being struck by the concept of high tech/high touch. That is, the more high tech our…
