August 2009
24 posts
Teen Commandments for Brands →
I remember reading this great post by Ruby Pseudo late last year and thinking it was a great way to understand social media in general (as well as teens specifically). One of my…
Five Must-Read Posts from Last Week →
I must admit to quite liking this early-in-the-week recap. And while there is plenty of material out there to be read, it goes to show how difficult it can be to create reliably compelling…
Planning in the Tenth Dimension →
One of the challenges of planning is enforcing a linear overlay on your ideas. It is as if your campaign commences and then a whole bunch of magic occurs around some stimulus and then your campaign…
A Cup of Chaos #17 - A Real Transformer →
Now, I have heard of people dressing up in various outfits to promote an event, but this looks like a costume that comes with an instruction manual.
The ROI of Social Media →
One of the best things about social media is that you don’t need to “make it up” yourself. Yes, that’s right. There are thousands of very smart people sharing their ideas, expertise and knowledge –…
Brands are the Stories We Tell →
This neat persona/profile tool by the clever folks over at MIT Media Labs allows you to visually construct your own persona. After you enter your name, it goes off and scours the web for any trace…
Five Must-Read Posts from Last Week →
There seems to be a little bit of a theme flowing through this week’s top 5 from last week. See if you can spot it: Mike Wagner talks us through his own nerves about taking risks in front of a…
A Cup of Chaos #16 - Mandy Moore’s Red Bull... →
I thought that last week’s Cup of Chaos was going to be hard to top. After all, what is more random than spandex-clad chaps catching flying notebook computers in-between their butt cheeks? But this…
Does Social Media Addiction Make You Smile? →
What do you do on the weekend? Do you disconnect? Do you ignore your BlackBerry or iPhone? Or do you surreptitiously read your emails? What about in the morning – do you check email before…
Make Your Own World Wide Rave →
For many marketers, the holy grail of digital advertising is the YouTube video that “goes viral” – generating thousands, if not millions, of views for little, if any, cost. The…
Five Must-Read Posts from Last Week →
Another bountiful week made it difficult to weed this list down to only five posts. But this week, make sure you check these posts from last week:
Stefano Maggi uses an example from his…
What Happened to the Link Love? →
Years ago, when I first started blogging, I was always astounded by the links that would be shared on the blogs that I read. It meant that surfing from blog to blog was a random…
A Cup of Chaos #15 - Acrobuttocks →
When I write about the Auchterlonie Effect - and being able to have others tell your story, this is what I mean. Well, kind of. (Via Ash)
Recycle a Blog Post Day: Where the Hell is the... →
Mark Pollard has declared that today is Recycle a Blog Post day. In that spirit, I am recycling this – my most viewed post ever … If your brand is struggling with social media — wondering how…
Bufori - It Takes Your Breath Away →
You don’t notice it happening, but the effects are instantaneous. Your pupils dilate, your heartbeat quickens and your jaw drops. Is it love? Perhaps. Lust? Grrrr. It is an emotional and a bodily…
Crowd sourcing Talent - Storytelling with Kseniya... →
In many ways, TV shows like Australian/American Idol operate in a way that is reminiscent of crowd sourcing. The judges and spotters are there in the beginning to set a benchmark, create some…
Five Must-Read Posts from Last Week →
There is always plenty of good reading available. Smart people. Simple publishing systems. Makes me think that for-pay content may face an uphill battle, even for Uncle Rupert Murdoch. …
It’s Not Where You Take Things From -... →
A reminder from two creative greats of the 20th Century – Jean-Luc Goddard and Jim Jarmusch – caught momentarily on one of my new favourite blogs.
Making Your Own Context with Feedly →
I have shifted the vast majority of my news reading onto the web. I have not purchased a newspaper in months and I rarely, if ever, read the local online newspapers (after all, Miranda Devine is…
Quotes from the Conversation Captured by the... →
Sometimes it is handy to be able to pull a great quote out of the air and put it in front of a client. Or your boss. Well, Valeria Maltoni has scoured the web and captured quotes from some of…
A Cup of Chaos #14 →
They say that a picture is worth a thousand words. As Jason Lonsdale suggests, this one is worth two: No Comment.
It’s Not About Influence - It’s About... →
If you are involved in creating digital strategy or working with social media from a professional point of view, you are bound to hear the word “influence” bandied about. Maybe you have been asked…
Five Must-Read Posts from Last Week →
A little late, but back again with some of the best web reads from last week. Enjoy! Olivier Blanchard has been producing some dynamite content for some time. He not only writes exceptionally…
Why Can’t Marketer’s Capture this Joy? →
I think that this may just edge out my tried and true Where the Hell is Matt video for this week’s MBA presentation (new slides currently underway) on social/digital media. But the big question…
July 2009
20 posts
Knowing Who Drives Knowing How →
When it comes to understanding the digital footprint of your consumers, it can be easy to become exasperated. Not only are there hundreds of Web 2.0 sites, the people who use them appear to be…
