April 2009
21 posts
For the Love of the Story →
In marketing when we talk about “engagement” with an audience, what we really mean is that we want to create an emotional attachment with each and every person who comes into contact with our brand….
60 Minute Brand Strategist - Limited Edition →
“If you are not a brand, then you are a commodity. Then price is everything and the low-cost producer is the only winner”. This great quote from Philip Kotler at Kellogg School of Management…
An Optimistic Project →
If you read the news, watch the TV or listen to the radio, there are boundless experts offering their advice on the state of the world. Clearly we are in the grip of a global economic…
Social Media Club Sydney Kicks Off →
Last night 200-300 people squeezed into the Oxford Hotel in Darlinghurst to the first Social Media Club meeting here in Sydney. Organised by Tiphereth Gloria, Doug Chapman, …
Holy Cow, That's Flash →
There was a time when I loved Flash. It was a darling. It made my life easy. It did things easily that I could only ever dream of. It wowed my boss, made my clients gasp and made me look like a…
A Cup of Chaos #8 →
It has been a few weeks since the last cup of chaos – and then this one fell into my lap (courtesy of Mitch Malone). It tells the story of a woman who didn’t want to go to a high school reunion,…
Learning from Successful Corporate Blogging →
In the consumer world, we look for innovation wherever it might be. It doesn’t matter that the latest mobile phone is only released and available in the US market – there will be Australians who…
FastBREAK Breakfast Event on May 8 →
Each Friday an eclectic group of curious folk gather at the Single Origin cafe in Surry Hills. We come together to talk ideas, advertising, social media and marketing. We come to…
A Collection of Social Network Statistics →
Statistics are loved by marketers. It is as if they provide us with a sense that our art is based in science, that we can somehow use this real time, freshly harvested data to predict…
Get Creative. I Dare You →
It is rare that we have the opportunity to unleash our creativity without reserve. There are always clients or bosses or editors sitting somewhere, waiting for something. There is always a risk. …
Telstra’s Three Aahhs →
It has been over ten years since the Cluetrain Manifesto was published – and in that time, social media has transformed the way in which people communicate with each other online….
Our Lives in Public →
The most pervasive aspect of living in an online, socially connected world is not identity –- but the traces of our identity that we leave with every click of the mouse. For every time we…
Social Media: It's Not About You, It's About Your... →
The last couple of weeks has seen some volatile debate on social media, on clubs, inclusion and exclusion. Under the surface of this debate lies the question of ownership and…
Learn About Twitter for Free →
If you have heard about Twitter and wondered what the fuss is about, then this may be the perfect night out for you. The very clever and entertaining Mark Pollard is offering free…
Monetising Conversation →
As I have mentioned elsewhere, Twitter’s growth over the last few months has been astounding. But a quick glance at the history of search references to Twitter demonstrates exactly what is going…
Social Media Hits the Fortune 1000 →
Some time ago a group of Fortune 1000 companies got together to understand, discuss and evaluate the impact of social media on their businesses. The Blog Council, operated by Andy…
Me 2.0 - Dan Schawbel's New Book on Personal... →
I don’t tend to write a lot of book reviews, but do read a lot of books. Generally, I try to absorb the principles and ideas into my work practices and then reference the books within the…
Web Trend Map 4 →
Web Trend Map 4 Final Beta Originally uploaded by formforce
I am always keen to see how the Web Trend Map evolves over the previous year’s version. The big change this year is…
100 Insights, One Book - Connect! By The Project... →
Sometime ago, Jeff Caswell invited me to participate in a collaborative writing project. Inspired by The Age of Conversation (1 and 2), the books that Drew McLellan and I spearheaded in 2007 and…
Who Loves Your Blog? →
When I first started blogging I was obsessed with inbound links. I checked Technorati religiously – hoping someone, anyone, would link here. I waited for comments, emails, suggestions; and I…
