June 2009
22 posts
Balls and Bravado →
The body in motion is not without pain. Arms gasping. Eyeballs askew At the end of my sinews Blood bleaches like fingernails. The dead protein of my love for you splices thoughts,…
Social Media is Not Sexy →
While Web 2.0 and social media tools provide great opportunities for businesses from a branding and marketing point of view, there are also a raft of other opportunities which are easily…
Dear Rob, This is For You →
I am usually pretty conscious about internet security. But sometimes my brother will drop around. Or a friend. And they will need to check their email. So rather than going through the…
Nothing New Under the Sun →
When a new innovation appears, we often “ooh” and “gasp” and wonder how soon we can bring it into our lives. But often, what we take for innovation is simply a recycling of an idea within…
Alphabet Stories - A Fundraiser →
There is no doubt that micro-finance can change your life. Sites like Kiva have provided many of us with the opportunity to invest in a specific entrepreneur’s efforts to lift themselves out of…
Fresh Air Fund’s Dollar-for-Dollar Campaign →
I have written in the past about the Fresh Air Fund – the charity which gives kids from inner-city New York the opportunity to experience a summer camp in a small community far away…
The Zen Master and the Un-Agency →
If you work on the client side of marketing you will know that working with agencies can be a challenge. You will have a roster of agencies that you deal with – and many more knocking on…
Cup of Chaos #13 - What Does a Marketer Do? →
If you have ever wondered what a marketer actually does, then this video may well provide you with the answer. Via Zoe Scaman.
Who Gives a Hoot About Twitter? →
One of the challenges of marketing and branding in the online space is that change is a constant – just when you feel like you are coming to grips with the plethora of tools, platforms and…
Social Media = People + People + People →
It seems that almost every day I am involved in or overhear a conversation that asks the question “what is social media”. Invariably there is mention of “users” or “content” … but for all the…
A Drop of JaffeJuice over Dinner? →
July is going to be a busy month. Not only is it birthday month for Jye Smith and I, it is also conference time for the Australian Direct Marketing Association (ADMA) which runs July…
The Most Valuable Commodity →
Take a look around you. Look across the office where you work. Turn to the colleague across the hall. Walk through the corridors to the warehouse, or to the shopfront. Look in at the staff…
A Cup of Chaos #12 →
I am all for students showcasing their work online. But sometimes, when the work is this good, I think they should just keep it to themselves. I have no doubt that Bang-yao…
Creative Sydney and the Truth About Coffee... →
Last night I spent the evening at Creative Sydney, a three week festival celebrating the wealth and diversity of the city’s creative talents. I was there to speak on the topic of creative…
Why Good Ideas Matter →
or my entire life I have been in love with ideas. From the moment I could read I was in another world – the world of ideas – and it is the seductive gravity of ideas that continues, to this very…
Are You Measuring the Right Things? →
We have a fascination with facts and figures. The Guiness Book of Records is perhaps, the pinnacle of achievement in this sphere – showcasing the remarkable and the banal, cheek by jowl….
A Cup of Chaos #11 →
When it comes to exercise, it takes commitment. It requires structure and discipline. Here, our very own Ashley Ringrose gives us more than we bargained for with his very own exercise program –…
Kill Your Website Mark II →
A few weeks back, David Armano suggested that it is time to kill your website: Your website should provide value to all of your users. If you can get them to participate, then do what ever it…
Starting to be an Expert →
Malcolm Gladwell has suggested that it takes 10,000 hours of dedication to become an expert. But what exactly is “an expert”? Some definitions suggest that it is to do with specialist skill…
The Secret to Marketing →
I read the Cluetrain Manifesto when I was in my first official marketing role. I had been “doing” marketing for years before this – building marketing plans according to the rules,…
May 2009
21 posts
Creative Sydney - A Singular Origin →
Gav@Single Origin Originally uploaded by servantofchaos
It began with a handful of marketing/planning bloggers getting out from behind their desks and meeting in a cafe in North…
