May 2009
21 posts
Making Influence Valuable →
I have written previously about the strength of social media’s weak ties, but I would like to also broaden this discussion into a conversation about the particulars of personal influence,…
Does Social Media Bring Us Too Close to the Past? →
From time to time I get a Facebook request from someone that I have not seen in a while. I don’t know if you are like me, but it always seems like a shot out of the blue. But is it? I actually…
Slow Blogging →
I wonder, in our push to get something new out, something exciting into the digital stream, do we miss out on some aspect of the creative process? For example, what would happen if we hand…
The Business of Web 2.0 →
Every so often, Dennis Price invites me along to his MBA class at Macquarie Graduate School of Management to discuss social media. It’s always a bunch of fun – and forces me to hammer all of my…
The Landscape of Influence →
Earlier this week I attended a lunchtime seminar hosted by the Insight Exchange. There were some fantastic presentations on the nature of influence from:
Brian Giesen – Ogilvy PR 360 Digital…
Walk Like a Man, Talk Like a Man →
When the Cluetrain Manifesto exhorted corporations to begin communicating as people – to people, many marketers scratched their heads. Ten years on, many businesses continue to…
Sorting the Social Media Wheat from the Chaff →
For those who are new to social media, it can be a confusing place. There are dozens of new platforms, services, websites, applications and widgets appearing every week. It is hard to know…
Strategy Drives Decisions →
It is easy to think that once you have set your strategy, that a button is flicked and that the focus switches to execution/implementation. But this is rarely the case. Think about it – if you work…
Where I Will Be – Creative Sydney →
Over the next few months I will be speaking at and attending a number of events. Some of these are formal, some informal. It promises to be a very busy, but exciting time! I will be…
Cup of Chaos #10 →
And here I was thinking that coffee morning was big in Sydney. Clearly Venezuela is home to a larger percentage of caffeine addicted marketers. Via Adblogarabia.
Get Some Kindling with Your Chaos →
In an interesting move, Amazon have now made it possible to publish your blog direct to the latest Kindle device. All you need to do is sign-up as a Kindle publisher (and yes, it is…
Continuous Digital Strategy →
For the last three years or so I have been writing various articles on branding, strategy, social media and general marketing. And I was thinking that I was contributing to a body of…
Twitter for People (not Businesses) →
Mark Pollard recently held a meeting where he freely shared his insight and understanding of Twitter with anyone wanting to learn more. Of course, there was no “backchannel” or “tweetstream” for…
Hey Jude, It’s All About Joy →
People who join and sing in choirs get it. People who perform in musicals get it. Bands get it. Record labels (used to) get it. David Armano gets it, as does almost the entire Chinese nation. And…
Seek Out Some Volunteering - Volunteering... →
Have you ever volunteered? What did you make of it? Did it work for you? Did it work for the organisation? A while back, as part of the Volunteering Unplugged initiative from Seek, I was asked…
The Dialup Guide to Blogging →
When I first started writing a blog about three years ago, I found myself constantly explaining the strange phenomenon of “blogging”. I would talk about the excitement of publishing your…
Vibewire and the Five Cs of Innovation →
The buzz was unmistakeable. From the minute I opened the door and walked into Vibewire Youth Inc’s Enterprise Hub, I knew that this was going to be a coffee morning to remember. This final live…
Ten Questions to Mark 3000 →
Some time ago I made a deal with myself – that when my blog hit the 3000 comment mark, I would ask the person who contributed comment 3000 to write a blog post. That “lucky person” was …
The Tribes Speak: Vibewire's e-Festival of Ideas →
Today sees the start of Vibewire Youth Inc’s e-Festival of Ideas – a week-long celebration of youth innovation. Focusing on four topic areas - politics, human rights, the economy and…
April 2009
21 posts
A Cup of Chaos #9 →
Sometimes knowing your audience and knowing your product is all that counts. Courtesty of Rob Campbell.
