February 2009
46 posts
A Cup of Chaos #3 →
Sometimes bad news is hard to hear. Sometimes you just don’t want to engage with what the world is telling you. So, for everytime that happens, you may want to take the approach advocated by …
The Benefits of Community →
Many businesses ask whether there is value to building or participating in communities. But this is, in my view, fundamentally the wrong question. After all, the communities are already in existence…
You Can't Touch Twitter →
A couple of months ago I was surprised to see a name appear on my Twitter timeline. It was Stephen Fry. He was, in fact, the first celebrity that I would be interested in following. Then a…
How To "Add Value" →
I remember a performance review early in my career. I was looking for constructive feedback, wanting to know where I could improve the way that I worked and what particular steps I could take to…
What's Your Story, Morning Glory? →
It is one thing to talk about telling your brand story, but quite another to roll this out comprehensively within a business. It is even more surprising when a business encourages and…
For Startups: From Zero to Brand in 48 Hours →
The energy around a startup, whether it is technology related or focused on social enterpreneurship, is invigorating. Even a simple question to the founder will elicit a torrent of words about the…
Social Media Jobs Survey 2009 →
Last week, I published the results of a survey into the salary expectations of job seekers and the corresponding willingness of employers to hire people looking for social media oriented roles….
Implementing Web Technologies to Transform... →
This week, a one day executive forum on Enterprise 2.0 – is being run here in Sydney. Building on Ross Dawson’s ongoing exploration and analysis of the application of web technologies…
A Passion for Business →
Some time ago, Sean Howard invited me to contribute to a group writing project. Inspired by Saul Kaplin, the idea was to gather a bunch of folks to write about The Passion Economy – what it…
Vote For My Sister →
It is more than likely that you have heard of Tourism Queensland’s best job in the world campaign. Surprisingly, my sister decided to go ahead and apply. This is where we differ … she’s…
Shift Happens Revisted, Again and Again →
Web 2.0 or social media is predicated on the use and re-use of information, data, creative output and ideas in ever new versions - Baudrillard would be proud!. True to form, then, a newer, cleaner…
Are You Going to Blogger Social 09? →
Attending Blogger Social last year was certainly one of my personal highlights. It was a weekend of great activity and excitement set in New York with exclusive access to some of the…
Facebook Turns the Other Cheek →
Yesterday, after writing this post suggesting that Facebook’s changes to the terms of service would adversely impact bloggers and agencies, I joined the People Against the News…
Connect! Countind Down for the Project 100 →
Some time back, Jeff Caswell put a call out for contributions to an Age of Conversation collaborative book. The topic? Marketing in the Social Media Era. This new book, Connect! challenges 100…
A Cup of Chaos #2 →
I don’t know if this is a fad, but it is not bad. I have a feeling that the folks over at Immersive Media would be very pleased if this cup of chaos really was disruptive. To see how it works,…
Opinion or Hate Mongering? →
Further to my post on the atrocious piece by Miranda Devine and the Reason I Unsubscribed from the Sydney Morning Herald, the folks over at ABC TV’s Media Watch weighed into the debate…
Facebook Strategy? Bloggers, Agencies Beware! →
If you have ever been in a meeting about digital media, at some point you will have heard the words “Facebook strategy”. It probably came after my other two favourite words “viral video”. …
Opinion or Hate Mongering? →
Further to my post on the atrocious piece by Miranda Devine and the Reason I Unsubscribed from the Sydney Morning Herald, the folks over at ABC TV’s Media Watch weight into the debate…
Facebook Strategy? Bloggers, Agencies Beware! →
If you have ever been in a meeting about digital media, at some point you will have heard the words “Facebook strategy”. It probably came after my other two favourite words “viral video”. …
A Cup of Chaos #2 →
I don’t know if this is a fad, but it is not bad. I have a feeling that the folks over at Immersive Media would be very pleased if this cup of chaos really was disruptive. To see how it works,…
Some Big Moves in Australian Social Media →
Here in Australia, there has been a noticeable change in the velocity of conversation around digital and social media in the last six to twelve months. I no longer have the explain “blogging” to…
Some Big Moves in Australian Social Media →
Here in Australia, there has been a noticeable change in the velocity of conversation around digital and social media in the last six to twelve months. I no longer have the explain “blogging” to…
Miranda Divine is the Reason I Unsubscribed from... →
There are many places where the “future of newspapers” is debated. It happens in the New York Times, on Twitter, on Crikey.com.au and on blogs, broadsheets and in back rooms. For…
Why the Social Media Edge Will Transform Marketing →
Often when I tell people the name of my blog, Servant of Chaos, they take a step back. It seems that the word “chaos” carries with it connotations of danger or disruption. And yet, this is not the…
A Cup of Chaos #1 →
Last week, encouraged and inspired by Steve Woodruff along with Olivier Blanchard, Steve Smith - and with our own sense of recklessness, Amber Naslund and I decided to embark on a twice…
Planning for Context over Planning for Placement →
When we are looking to plan and execute a digital campaign, increasingly there is a need to look at not just WHERE we place our campaigns, but the context into which we place them. This is not just…
Fresh Air Fund Counsellors →
When I first heard of the Fresh Air Fund I was amazed. I loved the idea. I just wished that there was something similar here in Australia. In case you don’t know, The Fresh Air Fund has been…
Fresh Air Fund Counsellors →
When I first heard of the Fresh Air Fund I was amazed. I loved the idea. I just wished that there was something similar here in Australia. In case you don’t know, The Fresh Air Fund has been…
Planning for Context over Planning for Placement →
When we are looking to plan and execute a digital campaign, increasingly there is a need to look at not just WHERE we place our campaigns, but the context into which we place them. This is not just…
A Cup of Chaos #1 →
Last week, encouraged and inspired by Steve Woodruff along with Olivier Blanchard, Steve Smith - and with our own sense of recklessness, Amber Naslund and I decided to embark on a twice…
Don't Fall in Love with Your Campaign →
You know what it’s like. The words leap from your mouth. Eyes widen. Smiles broaden and the room comes alive. And as the heartbeats quicken and the enthusiasm begins to mount, you know…
Inferno Victoria →
All weekend I have seen and heard news reports on the bushfires racing across Victoria. Twitter has been abuzz. In their wake, they have left destruction and broken hearts – entire towns have been…
Join Us in Twitter Poetry →
Way back in March 2007, I decided to run a Twitter experiment. How could we turn “conversations” into “collaboration”. So I setup an account with the aim of producing a collaborative/crowdsourced…
Embed YouTube Videos in Slideshare Presentations →
Now your Slideshare presentations can move! The Slideshare team have announced that you can now use embed codes in your Slideshare presentations. And while this feature is still in Beta, I…
Spot the Difference →
My chapter in The Age of Conversation (#1) was called The Promiscuous Idea. As I explained: From a single creative impulse, a legion of additions, modifications and transmutations can spread…
A Cup of Chaos →
Warm Cup of Chaos Originally uploaded by shootingoutloud
Inspired by the Five in the Morning series so well put-together by Steve Woodruff (check out his new site, by the…
Tan At Your Desk with ComputerTan →
If you are like me, you spend a lot of time at your desk staring at a computer screen. I can go hours on end without looking out a window – being absorbed in either work, online conversation or…
Make Your Own Social Media Case Study →
Over the past few weeks I have noticed a spate of demands for social media proponents to share their case studies. Michael Watkins asked whether anyone is doing anything with social media other than…
It's Not TV That Rots Your Brain →
Normally, I would say, it’s the advertising (ok that was a cheap shot) … but this spot from Hulu may just change my mind. (Oh, and of course there are ways of viewing Hulu in Australia.)…
It's Not TV That Rots Your Brain →
Normally, I would say, it’s the advertising (ok that was a cheap shot) … but this spot from Hulu may just change my mind. (Oh, and of course there are ways of viewing Hulu in Australia.)…
A Cup of Chaos →
Warm Cup of Chaos Originally uploaded by shootingoutloud
Inspired by the Five in the Morning series so well put-together by Steve Woodruff (check out his new site, by the…
Tan At Your Desk with ComputerTan →
If you are like me, you spend a lot of time at your desk staring at a computer screen. I can go hours on end without looking out a window – being absorbed in either work, online conversation or…
Make Your Own Social Media Case Study →
Over the past few weeks I have noticed a spate of demands for social media proponents to share their case studies. Michael Watkins asked whether anyone is doing anything with social media other than…
ad:tech Panel - The Relevance of Twitter →
You may have heard of Twitter, you may even have started using Twitter, but how far will you go? Will you go through the Three Stages of Twitter Commitment? And if you do, what value will you…
Community, Trust and Social Judgement →
7 things you can learn from hip hop - Ignite Sydney View more presentations or upload your own. (tags: networking social)
Mark Pollard shares this excellent…
January 2009
31 posts
The Three Stages of Twitter Commitment →
Sign Originally uploaded by nic0
With an influx of new participants, Twitter continues to be a surprising space. But the most interesting part is the transformation that takes…
Happy To Be Incomplete →
Years ago I had to have everything “perfect” before I would release my work for review. I would check and double check. I would have it reviewed by my team and by stakeholders. I would gather…
