January 2009
31 posts
Happy To Be Incomplete →
Years ago I had to have everything “perfect” before I would release my work for review. I would check and double check. I would have it reviewed by my team and by stakeholders. I would gather…
What the FF? →
I have been a member of the Qantas Frequent Flyer program for years. I joined about ten years ago when I realised there were benefits available by consolidating all my business travel…
Five in the Morning 012909 →
Steve Woodruff entertains the marketing blogosphere with a 5am shot of good reading each and every day. Today, to give him a sleep-in, I have volunteered to deliver a 5-shot steaming good…
What the FF? →
I have been a member of the Qantas Frequent Flyer program for years. I joined about ten years ago when I realised there were benefits available by consolidating all my business travel…
Five in the Morning 012909 →
Steve Woodruff entertains the marketing blogosphere with a 5am shot of good reading each and every day. Today, to give him a sleep-in, I have volunteered to deliver a 5-shot steaming good…
What the FF? →
I have been a member of the Qantas Frequent Flyer program for years. I joined about ten years ago when I realised there were benefits available by consolidating all my business travel…
Five in the Morning 012909 →
Steve Woodruff entertains the marketing blogosphere with a 5am shot of good reading each and every day. Today, to give him a sleep-in, I have volunteered to deliver a 5-shot steaming good…
Your Own Digital Media Dashboard →
When I first moved into an official marketing role some years ago, my first major project was to consolidate all collateral – from brochures and presentations right through to the company’s…
Obama-me →
I remember when I first saw the Obama posters and thinking how great it would be to have one. Paul McEnany sent me in the right direction … but it was clear that these were going to…
Isadore Biffin Talks Child Soldiers →
When I first started to talking with Isadore Biffin about her plans for a concert, I wondered if she knew what lay ahead. In the palm of her hand were a couple of sheets of paper with headings…
Marketing in 2009 eBook →
2009 Already Sucks Button Originally uploaded by Mr. T in DC
At the turn of a year we often turn one eye inward and another outward. We focus upon what worked in the last 12…
What I Learned in 2008 →
Learn Sign Originally uploaded by philosophygeek
Robert Hruzek regularly asks writers to share their experiences. His Middle Zone Musings blog is currently hosting…
Life is For Sharing →
Paul McEnany has a nice writeup of this fun flash-mob style piece of advertising. I would have loved to be there. In fact … I would love to see something similar here in Australia.
A Blast from the Past →
Many years ago, at the height of the dotcom failure, a site emerged that echoed the emotions and worries that many of us held. It was called OddTodd. On this site, Todd turned his hand…
Talent Talks →
Ambiguity Originally uploaded by baralbion
Anyone involved in the hiring, management and even firing of staff knows that talent is a major challenge. Simply FINDING the right…
TwitterPower →
When Todd Andrlik put together the Power 150 list I was amazed. He brought together a series of available metrics to rank 150 of the top marketing blogs in the world — not only was the…
My Dog Can Fly →
My dog can fly Originally uploaded by J. Star
Sometimes you just need a little time out to recharge. For some it means withdrawing into a cave; for others it means a beachside…
You Are What You Tweet →
You are what you eat, be delicious! Originally uploaded by Caroline on Crack
As we gear up for what is likely to be a challenging year, it is fascinating to look back 12 months…
The Sound of the Cluetrain? →
Great presentation from Graham Brown … sounds like the chugga-chug of the Cluetrain pulling into a station near you. Or me.
mobileYouth.org I am…not interested in mobile marketing
What the Tweet? →
At year’s end we all begin to turn our attention to the future. We re-evaluate the trends that have ebbed and flowed, and we look over the horizon towards that as yet, undiscovered country. Joe…
Snooping Out the Clues to Your Personality →
I am currently fascinated with personality … in understanding how our personalities manifest, and what our artefacts, our stories and our living spaces tell about our lives. Interestingly, much of…
Leave Your Shoes at the Door →
Over the last few days I have been interested to see the many and varied reactions to David Armano’s efforts at fundraising for his friend, Daniela. You can read the original post…
Mining for Gold: Sean Howard →
I have always been a fan of philosophy and theory. I love digging into ideas and concepts to understand where they come from. But sometimes the theory and philosophy is too complex for me…
Friday Folly - January 9, 2009 →
Here is your chance to support the greatest folly of the century. That’s right, you can put your hard earned money towards a worthy cause - by sponsoring an executive. Comedy gold courtesy of …
Danger: Hazards Ahead in the Age of Conversation →
Danger sign: Unprotected fall hazard Originally uploaded by Johnny Surabaya
Even the most experienced folk can make a mistake, trip up, or simply get it wrong. The question is…
Use Social Media to Help Daniela →
If you are involved in social media, then you are likely to have heard of this story. If you are not involved, then it may help you understand the way that social media can work as a force for…
Gary Vaynerchuck on Social Media ROI →
If you work for an agency or are spearheading the social media efforts for your company, this may not be the news that you want to hear. But Gary Vaynerchuck points out the obvious in a…
Brand-Free January →
Scrabble Letter B Originally uploaded by Leo Reynolds
Jargon can be a great tool … using it can help us feel part of a movement, an industry or company; and it can help…
Friday Folly - January 2, 2009 →
One of the things that we often forget about marketing is that it is based entirely on emotion. After all, we make decisions not based on what we KNOW but on what we FEEL. This is where…
December 2008
15 posts
Coffee in January →
The good people at Sydney’s Single Origin are taking a well-earned break through to January 19. Well, it’s a break with some work thrown in — apparently they are renovating, to make more space…
