August 2008
27 posts
Friday Folly: August 29, 2008 →
Now, I love the audacity of this, but I wonder who signed off on it … and who the ad is actually targeted towards. But then, maybe it increased sales in dance venues.
Does Social Media Scale? →
Over the past week or so there have been a series of ideas coming together in my mind. I had been struggling to pull them together into a coherent framework until I saw this post by Peter Kim. He…
In a Commodity Market, Good Design is Imperative →
The problem with living in “internet time” is that the “new” very rapidly becomes commonplace. Think back 12 months. What websites were you visiting regularly? Which blogs? The velocity of…
Tianamo -- Interactive 3D Search →
One of the things that I dislike about most search engines is that they do not provide any context. You don’t get to see the connection between various sites and topics. However, this new search…
Friend Me? No, Friend You! →
I am starting to think about SXSW next year … and am wondering how I can organise to get there. Running from March 13-17, 2009, the interactive event brings new technologies, evangelists,…
Understanding Facebook for Marketers →
I remember years ago hearing about Facebook. It was early days, very focused on student profiles — and MySpace was clearly in the ascendency. As part of my daily routine I would randomly…
My Blogroll is Not Dead →
With Twitter and Plurk peforming a strong role as a link sharing platform, the relevance of blogrolls has become questionable. However, blogrolls do have an important role in building a community,…
Social Media? I Do Not Think It Means What You... →
In the debate over whether Scorched.TV really is social media, I was reminded of this line from one of my favourite movies, The Princess Bride.
Not content with taking Channel 9’s word for…
Mr Chaos Has Entered the Building →
I can remember sitting through a pitch on the oddcast technology. These spookily real looking avatars were interesting, maybe even funky, but I could not quite see how we were going to be able to…
Ad Guru Taps Into Young Minds →
Despite the ongoing questioning about the relevance of “traditional media” in a fragmented Age of Conversation, there is no doubt that a blogger being featured in the mainstream media…
Transmedia vs Social Media →
It is the year 2012. Warragamba Dam, which supplies Sydney with fresh water has now reached critical levels, holding only 15% of its capacity — and the city has been placed on Level 8 water…
Article 39 Concert in Sydney →
Over the last couple of months I have been helping a local final year, high school student with a marketing plan for her major work. Now, I don’t know about your final year project, but mine was…
Tiptoe Through Your Digital Tulips →
In a digitally-connected world, our past may no longer be “ours”. With sites like the WayBackMachine and Google’s great caching engine, our own words and the words of others ABOUT us will live long…
Time for a Little Style →
When Sara Goldstein, aka the Bargain Queen, bundled up her house, her laptop and Mr BQ to take on one of the fashion capitals of the world, the Australian blogging community became a lot quieter….
Social Media = Consumer Terrorism? →
With the emergence of self-organising groups such as the Social Media Club, Planning for Good and even Interesting South, is it any wonder that the peak bodies that represent the media,…
Meet Joseph Jaffe in Sydney →
Geek Drinks in Sydney Originally uploaded by josephjaffe
Last year I missed the geek drinks with the big Crayon, Joseph Jaffe. The stories of “Brand Minxiness” and associated…
Free Marketing Strategy eBook →
Earlier this week I received a LinkedIn question from Jay Ehret, wondering whether I knew of any good, free eBooks on marketing. Unfortunately, most of the eBooks that I knew of were not free. But…
Questions from the Minds of MBAs →
Dennis Price Originally uploaded by Truus, Bob & Jan too!
A couple of times a year I get a call from Dennis Price. Not the movie star shown here, but the blogger, retail guru…
A Lion of a Story →
What happens when you raise a lion as a pet (!) and then release him into the wild? Kim Komando shares a story about two men who did just that. John Rendall and Ace Berg purchased Christian from…
Web 2.0 and Enterprise 2.0 Bloggers →
Years ago, while working at IBM, I began to see the convergence of a number of disciplines. I had spent quite some time learning about, product managing and implementing an…
Henderson & Horning - Sexist Advertising →
Sometimes I wonder if Wade Millican secretly wears a cape. Not only is he incredibly smart, he also acts as the social conscience of Twitter, regularly pointing out the imbalances in our world. Or…
Generate vs Stagnate: John Grant @ Planning Begins... →
Here is John Grant’s excellent speech at JWT’s Planning Begins at 40 conference. He raises a fantastic point — that we either choose to generate or stagnate — and while this applies to…
The Yelp of Surprise →
What happens when you see a great creative idea? Can you recognise it for what it is worth? Do you turn away? Do you get shivers, goosebumps or sweats? Does it make you smile or gasp? Any or all of…
Rag Linen - When History is Never History →
During my entire working life, the publishing and newspaper industry has been under constant evolution and threat. As a 16 year old, I spent a week’s work experience with the Sydney Morning Herald…
Sustainable Brands →
Some time ago, Mario Vellandi went to the effort of attending the Sustainable Brands 08 conference, capturing some video, commenting on it and then uploading the material from each session for…
If You Can't Get Enough →
In case there is not enough chaos in your life, then you may want to visit some of the other places where you can find my writing/thoughts: Aussie Bloggers — I could well be the laziest moderator…
July 2008
37 posts
The End of Channel Marketing →
In this interesting post, Nic Hodges asks why aren’t we creating great digital work. By this, I think he may be referring specifically to the Australian advertising industry (but I could be wrong)…
