June 2008
33 posts
Blogger Spectrum →
We had an interesting social media discussion on Plurk today (now known as a Plurkshop) that raised a lot of questions. There were many participants in the quickly shifting conversation,…
Serious Conversation! →
Serious Conversation! Originally uploaded by McAzadi
The problem with good ideas is that they take a LOT of hard work to bring them to life. Now, both Drew McLellan and I knew…
Friday Folly - June 27 - You Can Break the... →
“The IT Crowd” is one of the funniest shows on TV — especially if you work in (or near) IT.
78% Happy →
What does it mean to be happy? According to Malcolm Gladwell, it is the different between 60% and 78%. In this great TED Talk (thanks to Drew McLellan via Todd Andrik), Malcolm delivers a…
Pubcamp Sydney in Hindsight →
Last week, Jed White from itechne hosted Pubcamp, Sydney - the Web 2.0 media day - bringing the publishing/media world face-to-face with the increasingly vocal and empowered social media/web 2.0…
Strategic Happiness →
This excellent presentation by Tara Hunt clearly draws a connection between customer experience and brands. To do this, Tara suggests we need to understand the four pillars of happiness —…
Moonlighting at Todd Andrlik's →
Spotlight Originally uploaded by Mandy Garcia
I have scheduled two posts over at Todd Andrlik’s site as part of his guest blogging week. Make sure you check out all the guest…
Case Study on Digital Storytelling -- 100% Story →
We all know a good story when we hear or read it, just like we know a good film when we see it. But there are many, many elements that need to come together to ensure that a story “works”. From the…
Pubcamp Sydney Voxpop →
Craig Wilson and Gordon Whitehead from Sticky Advertising took some time out at Pubcamp Sydney to probe some members of the audience on the future of media in 2008. Here is the first set…
Web 2.0 Mantra →
Brilliance in less than 140 characters courtesy of Tim Noonan — I participate therefore I am.
History of a Social Media Expert →
“If someone tells you they are a social media expert, run” — Connie Reece In this great podcast, the Podcast Sisters (aka Heather Gorringe and Anna Farmery) interview the…
Party at Todd's House →
Starting Thursday, Todd Andrlik has asked a few of us to do some guest posting. Here is the line-up … so make sure you get along and see what damage/contribution we all make to Todd’s…
Who Really Gets Social Media? →
Sometimes you just have to ask a question and see where it takes you. Twitter started off with the same premise. What are you doing? Eliciting a variety of responses and prompting a banal…
The Evanescence of Social Media →
In marketing/advertising we talk about changing behaviour. We speak of trends, present analysis and peer into the near horizon of our own timelines. We blog about the changing of consumer…
Why Social Networking is Imperative for Business... →
In the wake of the Enterprise 2.0 summit in Boston this week, I have been taking a peek at the blog coverage and thinking through the opportunities and challenges facing organisations struggling…
Spam of the Moment →
Whether we like it or not, spam seems to be a fact of life. So rather than resist it, I am thinking I might just start a new category … Spam of the Moment. Now, whenever I find a…
Calling All Marketers -- Inspiraton, Anyone? →
Following up from the Microsoft teaser, the full-length video is now available. With the first instalment in this series entitled The Breakup, the intention was to raise debate….
Attention Deficit / Outcome Surfeit →
With so much to read, so many meetings, connections, emails and so on, it is a wonder today’s knowledge workers are able to live productive work lives. There are incursions from our private and…
Toying with Technorati and URLs →
Technorati unplugged Originally uploaded by nfolson
It should have happened ages ago, but I have been delaying it and waiting for it to go away. But now I am making a more…
JK Rowling @ Harvard →
When I graduated from university, Peter Weir, the Australian movie director was awarded an honourary doctorate and gave an excellent speech on the need to be innovaive, persistent and to think…
There Are No Masses →
When I was studying at university I fell in love with the poetic, critical analysis of the post-structuralists. For these writers, the location of truth was always shifting which meant…
A Glimpse of the Future →
A comment on my post about Twitter, Plurk and teens the other day really got me thinking. In the comment, Arthus Erea suggested that one of the driving factors for teens in their…
What's Next in Media →
There is some great discussion going on around the nature, role and function of media. Neil Perkin has put together a great deck that digs into the impact of social media, while Craig Wilson …
Top 50 Australian Marketing Pioneer Blogs →
In the tradition of Mack Collier’s Top 25 Marketing Blogs and Ad Age’s Power 150 comes the Top 50 Australian Marketing Blogs courtesy of Julian Cole. Here is the inaugural list. Taking a leaf…
Friday Folly -- June 6, 2008 →
Normally the Friday Folly looks at questionable decisions made in the name of branding. This week, however, the Friday Folly relates more to the man in this video. Or perhaps it is a Saturday…
The View from the Bottom →
When I read online, I listen to the sound that the words make in my head. I try to detect the rhythms and energies of the writer as a way of gaining insight into their way of thinking. I…
The Little Book of Travel →
A while back, Kris Hoet told me about a project he was working on … a blog about the trials and tribulations of the frequent traveller. This blog, The Little Book of Travel, was a…
Why Twitter Hasn't Cracked the Teen Market →
I started this post back in February 2008 and left it for a while. I was never quite able to finish it — and it didn’t seem overly important. But in light of the recent problems with Twitter and…
The Socially Enabled Network →
As part of the review of the Cluetrain Manifesto ten years on, Deb Schultz gave a talk at the SAP-sponsored There’s a New Conversation series (celebrating the 10th Anniversary of…
Microsoft Digital Advertising's Inspiration,... →
If you were lucky enough, last week you would have seen some constructed outtakes of Geert Desager’s next instalment of Bring the Love Back on Facebook. But now, you can get a preview of it right…
Measuring Community Velocity →
When you are involved in a community you can really get a sense of its health. You know when it is active and you know when it is in decline. Think about the social networks that you use, think…
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Register for PubCamp, Sydney →
Ever since I attended my first BarCamp in Sydney I have been thinking that the opportunity for a similar effort focused on digital media, social networking and media would be fantastic. …
