December 2008
15 posts
The Downfall of Marketing in the Age of... →
Bringing together over 200 authors in a single book was never going to be easy. But in The Age of Conversation 2: why don’t they get it?, not only do we get a far reaching survey on the state of…
Content Marketing Predictions for 2009 →
Toby sees you in his crystal ball Originally uploaded by Kevin Steele
Joe Pulizzi has tapped into his Top 42 Content Bloggers, asking them to make some predictions about the…
Friday Folly - December 19, 2008 →
Just when you think 2008 could not get any sillier, the blogosphere delivers yet another knockout punch. Yes, that’s right … courtesy of Nick Burcher, we have Roller Skating Dwarfs. …
Einstein on Social Media →
Looks to me like Einstein got it right. (Oh and you can make your own version here.) Hat tip to Beth Kanter.
Always Getting Started with Social Media →
Image by Funky64 (www.lucarossato.com) via Flickr
When I first began blogging over three years ago, it was completely new to me. There was etiquette to learn, tools to master and…
Waning Support For the Australian Internet Filter →
The Surprised Onion Man Originally uploaded by smithco
From the blogosphere to Parliament House and back again, it seems that support for the Australian Government’s internet…
Learning from Failure →
Failure is a fascinating concept. Not only does it attract our attention (think of the term “like watching a train wreck”), keep us in thrall and keep us awake at night, it can also be a source of
With the Internet Filter It's Not 2009, It's 1984 →
When we normally think of technology, we think of innovation, progress, growth. But in recent months we have been asked to start re-thinking this … Senator Stephen Conroy’s internet filter is…
Eat.Sleep.Blog Episode 9 →
This is the next instalment of the intermittent Eat.Sleep.Blog conversation between Paul McEnany, Sean Howard and Gavin Heaton. ESB is an occasionally NSFW discussion on the current state of…
Make a Wish this Christmas →
Each year, the Starlight Foundation come up with an innovative campaign to raise money for seriously ill kids so that they can have a “wish come true”. This year, there are 182 kids with stories …
Be a Voice for Darfur →
During the recent US Presidential Election, Barack Obama made some welcome promises on the state of crisis in Darfur. The “unstinting resolve” that he mentioned was a strong statement that gave many…
Happy Birthday Ian Lyons →
There are some great people working in the advertising and marketing industry. Many of them are super smart, more talented than a hat full of Ogilvies and, my-oh-my they are…
Like OMG, If You Are Not Careful Those Clever Gals... →
The social media world can be a surprising place. It can be filled with joy, snarkiness, horror and even insight. You can read blog posts that make your heart ache and others that will
The Filter-Tipped Internet →
Almost a generation ago we, the public, started to twig that there could be a downside to smoking. A whole swag of research followed – about the relative merits of additives, flavours (remember…
November 2008
24 posts
The Importance of Content Marketing →
I always find it interesting that a great deal of thought will be put into the strategic planning of a campaign – but very little time will be devoted to creating a content strategy. After all, it…
