November 2008
24 posts
Socal Media Coverage of Mumbai Terrorist Attacks →
IMG_5573 Originally uploaded by Vinu
Reports of the terrorist attacks in Mumbai, India overnight have flooded my inbox and Twitter stream since early this morning. At first, I…
Changing the World, Bit by Bit →
Some months ago, when I began talking to Isadore Biffin about her plans, I was shocked. Here was an eighteen year old girl working on a major project for her final year of high school,…
Out-Viralled? How Does It Feel? →
Stan Johnson calls out the neat viral work of Droga 5 for their Guitar Hero YouTube video. But then Freddie Wong shows what can be done with limited resources, some creativity and a passion.
When Finance Brands Go Wild →
After MyFutureBank’s a well publicised “experiment” and withdrawal from social media and the surreal and poorly contextualised Truthpod (courtesy of Westpac), it would be easy to…
What Do You Think Now? Are We "One"? →
Contexts and times change … but Google lasts forever. So what do you think? Are we “one”? Were we ever?
Social Entrepreneurs at Vibewire →
Running a startup business is a challenge. There are ideas to prioritise, investors to meet, technologies to implement and yes, even work to do. But what about budgets? What about…
Friday Folly - November 21, 2008 →
You have probably already seen this, but the folly of the week can ONLY be awarded to this lovely piece from Motrin. Though in my opinion, the folly was not in creating or even pulling the ad from…
The Fail First Strategy →
There are many lessons that marketers can “borrow” from the IT industry. “Open source”, for example, has changed the way that many of us conceive of ideas – they are no longer considered…
Vote for the Moggies →
2008 has seen a significant amount of change in the Australian social media landscape. There has been a veritable explosion of new creative and critical thinking around the topics of…
Send a Different Kind of Water this Christmas →
I was speaking with my friend, Tim Longhurst, today and he was telling me that paper is 80% water. Obviously, by the time it gets to us, the paper has evaporated, but clearly paper…
Mainstreaming Social Media →
While I normally don’t like using nouns as verbs (perhaps I am linguistically conservative?), I quite like the word “mainstreaming”. It implies that social media is in a state of transition where…
Mapping Your Digital Influence →
The Word of Mouth Marketing Association (WOMMA) has recently released the Influencer Handbook (hat tip to Stein Communications). It has sections covering: Definition of an influencer and…
Friday Folly - November 14, 2008 →
It doesn’t matter whether you work on the agency or client sides, you are bound to have heard the following — “let’s make a viral video”. If you are nodding your head, this is for you. Enjoy.
How Mo Can You Go? →
This November, in support of the Movember campaign around men’s health, I am growing a moustache. Yes, it is itchy. Yes, even a little scratchy. And maybe slightly embarrassing. The good thing is,…
Life at the Edge of Your Brand →
One of the most interesting aspects of social media is the way in which communities adopt technologies. For in the consumer space, which is different from the enterprise, an application is not…
Concert Time at The Factory - Article Thirty-Nine →
Each day we get closer to the month of never-ending Christmas parties … but before we get too excited about the year end festivities, I would like to remind you to set aside the…
Influence and Popularity in Social Media →
When I started writing this blog I sought out the experts. I looked for various posts on how to write a blog, how to make my posts interesting to my readers (all three of them) and how to increase…
Give Me a Microphone and an Audience ... →
A couple of times a year I have the great opportunity to guest lecture at the Macquarie Graduate School of Management’s MBA program. Run by adjunct professor, Dennis Price (who I met through my…
What Marketing Students Need To Know - in 140... →
One of the powerful aspects of Twitter is that, with the right connections, it creates a powerful, live, expert network. Within hours you can reach well outside the walls of your own business to tap…
Institutions struggle →
Understanding the aspirations and expectations of the emerging “millennial consumer” can no longer be considered a peripheral concern. The election of Barack Obama as President of the…
Greg Verdino's Bakery Surprise →
In our rush to write up the latest piece of news, link to the newest application or discuss the most recent strategy flashing before our eyes, it is easy to overlook some of the quality…
Come to Sydney Coffee Mornings on Fridays →
If you have been reading my blog for a while, then you will know that a bunch of local bloggers and marketing types get together each Friday for coffee. From 8am we rock up to Single Origin in…
Age of Conversation Is On the Money →
When I read a book or even a blog post, I am always waiting for the punch line. I am waiting to be smacked by the truth. The same can be said of advertising. The best advertising, the best…
Sponsor Me This Movember →
For the last two years, each November, I take part in an unusual ritual. It begins at the beginning of the month and it lasts right through to the last itchy moments before the year-end…
