Is 2012 Your Year of Doing?
In my very first job out of school, I worked as a trainee accountant. It was often mind numbingly boring – it was an era when cashbooks were still written by hand and then later encoded by…
Social Media & Content Marketing in 2012
At the end of each year, we look behind us at the year that was and ahead to the year that will be. Now, I am not a huge fan of predictions – they are statements bravely made and rarely revisited….
The Social Business Comes First
In the coming months and years we will hear a lot more about “social business” and what it means for your organisation. There will be infographics, presentations, blog posts, tips, tricks…
Best. Generation. Ever.
Often when we talk about the big, world changing trends that will shape our future, we focus only on technology. But, for me, the single biggest challenge facing us all in the next ten years is the…
PCN Connect: A Little Something I Prepared Earlier
About two years ago I wrote that Social Media is Not Sexy. This post was about the business challenges of social media and just how complex, challenging and incremental it can be within large…
Outlook for Australian Social Business in 2012
Are you involved in marketing or social media from a business perspective? If so, I’d love to have your input on the outlook for social media, marketing and social business in Australia for…
How Young People Are Faring in 2011
Can you remember when you first left home? Do you remember what it felt like – that first week – being solely responsible for all aspects of your life? For me, it was thrilling, but also…
Social Brand or Social Business: Chicken or Egg?
The Pivot Conference, to be held October 15-16, 2012 is shaping up in a very interesting way. The focus is to move from “social brands to social business” – which I find exciting – but…
Swallowing the Truth
Anyone involved in marketing, in transformation or change management knows that there is a simple fact – change is hard. Getting someone to understand that their product, job or world has…
Five Must-Read Posts from Last Week
I am a little out of sync after the energy and excitement of the MarketingNow! conference in Melbourne (I will be writing up my thoughts over the next few days – so make sure to check…
Lead Generation, Community and Social Media
Here is my presentation from the MarketingNow! conference in Melbourne. I also setup a Posterous group blog to capture a variety of inputs from the proceedings. Check it out here.
Enjoy!
Group Posterous at the MarketingNow Conference
After a whole day of social media discussion, I thought day 2 would be interesting if we could get some of the audience contributing to a group Posterous blog. It is like live blogging but…
Interview with Gavin Heaton
Speaking at a conference is invigorating and exhausting. There is so much talking and discussion that I wonder whether I will have any voice left whatsoever. During one of the breaks at the…
Getting Started with Social Media at #mktgnow
I have had a great day speaking at the MarketingNow conference. I have also had the great opportunity to hear Darren Rowse, Laurel Papworth and Simon Young. Later this afternoon,…
Social Media Governance
When it comes to actually implementing social media within an enterprise, the conversation often starts with control. Who can, should and…
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